Bold and Bright Wedding Photography in Cleveland, Ohio

Once you have updated your website, you’ve updated your blog you have done some networking, it’s a great time to send some of that work to your favorite vendors. I recommend creating some smaller galleries to highlight each vendor and give that to your favorite vendors’ ones you would love to work with again. I […]

So today I’ve been pretty quiet on social media I took today to basically unplug myself from all of the different social media platforms because my little bitty turned 2 years old today I feel like in the last year she has changed and grown and learned so many different things and really stepped into […]

Cleveland wedding photographer mothers open letter to her two year old daughter

So you read last week’s first part of this three-part series and now you are ready to dive into the next four things you should be doing in your off-season… oh you missed last week no problem hop back to it here and catch up on all the goodies before diving in below. I’ve got […]

Cleveland WEdding photographers education

Engagements

Weddings

Award-winning Wedding Photographer located Cleveland, Ohio.

MEET Sarah Renee

What do I do during my slow season – Part Two

Cleveland WEdding photographers education

So you read last week’s first part of this three-part series and now you are ready to dive into the next four things you should be doing in your off-season… oh you missed last week no problem hop back to it here and catch up on all the goodies before diving in below.

I’ve got a lot in this part of the series so grab your favorite drink, a cozy blanket and hunker down because we about to get started y’all!

Cleveland Wedding Photographers get published

Features and Publications

The next thing I do is submit my work so that I can be featured and published. This all falls under the marketing category. Having your photos published helps with two things, adding SEO for your website and it also helps establish your brand authority. Even though brides might not be booking you because you were published they LOVE knowing that you might get their wedding published because they are that important. 

My top two submission sites to use are Two Bright Lights and Matchology

Plan it out!!

The next part of marketing for my business is to map out the next 6 months following my off-season. This can be in a planner, or on your computer or however you find it best to really look ahead. It’s a great time to dive in and look at all you have coming up in the next few months. What shoots or events you have on the books, what your Instagram game is going to look like. You can take a look at your calendar and see if you’re happy with the number of bookings that you have or if you need some little extra attention in certain areas. Do you need more bookings for your mid-year? Are you planning on hosting mini sessions and need to figure out how you are marketing them? Do you have a bridal show you need to plan your booth layout? All these things go into my planner so I can come up with a mini to-do list of things I need to do before those things. If it’s more weddings I want to book I figure out how I plan to do that. Am I going to run a Facebook Ad? Find a local show to market at? You get the idea. 

Update that Website

Once you have a marketing plan for the year, and you’ve gotten your blog updated the next thing I like to do is update my website. Now I have Showit so this is usually pretty easy to make minor adjustments but for some, I know this can be a daunting task depending on your hosting service. Even though updating my website is something easy for me to do because of the platform I use, this is something that does not get done very often just because of how time-consuming it is to sort through the images I want to showcase and use.

What website host or platform should you use?

I use Showit for my website and I thank the LORD that I have this. It is super easy to customize and swap out images and change the text or style or really whatever I want. No designer needed.

I haven’t ever used Squarespace but I know many that do and swear its a great option.

Network

The next you’ll want to do in your off-season is take some time to network. Now, this doesn’t mean you have to go into a conference center with your business cards at some HUGE networking event, let’s face it NO ONE wants to do that. It’s super nerve-wracking. What I like to do is find some really cool people on Instagram send them a message and see if they like to grab the coffee or a drink, or lunch. Now when you are a photographer its great to meet others in your field but I like to network with other people in the wedding industry. Maybe a DJ, Wedding Planner, or florist. My local Thursday Therapy is a great way to mingle and connect with other vendors in the wedding industry.  

It is also a great time to do a walkthrough at a venue you’ve been dying to shoot at. Well now is the perfect time to do that because they probably have the time too as its likely their slower time as well.  Meet the venue coordinator have a face-to-face, maybe even take some venue detail shots, and send them a gallery. It’s a great way to build a relationship with a place you have never worked at. Heck, a lot of times I find just by offering to do this and following through they begin to recommend me to their inquiring brides. Hello, FREE marketing.

Alright so you made it through those four things… right? We have one final post to the series which will be hitting the blog next Wednesday. Be sure to check it out.

So you read last week’s first part of this three-part series and now you are ready to dive into the next four things you should be doing in your off-season… oh you missed last week no problem hop back to it here and catch up on all the goodies before diving in below. I’ve got […]

What do I do during my slow season – Part Two

Cleveland WEdding photographers education

Ashley and Jacob

Sarah recently shot our Colorado wedding and all I can say is AMAZING. She captured our day perfectly and has provided us memories that will last a lifetime. Sarah really helped make our day stress free and also helped me to feel calm and collected anytime I started to worry about something. She was so easy to work with, she was personable, fun, and really made the day an exciting one. You can tell she is experienced by her efficiency and the direction she gives when taking the pictures. The photos are absolutely GORGEOUS!

"Sarah really helped make our day stress free"

Denise and Jared

Sarah is hands down the best! Our engagement pictures turned out breathtaking, and our wedding pictures will not disappoint either! Sarah was super responsive, attentive, and easy to work with! Sarah is so easy to trust. She knows her sh!t and is extremely talented! I never doubted anything she has done, said, or recommended. Dale was also at our wedding and between the two of them, our bridal party had the time of their lives! Thank you for making our day the best day!

"Our wedding photos turned out breathtaking"

Angela and Jon

"Sarah took the photos for our Key Largo wedding. She was scheduled to do our wedding in Cleveland but when Covid hit we had to make other plans. She worked with us to ensure we had the wedding of our dreams on the beach in the keys. Our photos turned out gorgeous even with the Florida heat of July. She made the day fun and memorable"

"Our photos were absolutely stunning."

Erin and Tyler

"Sarah was able to beautifully capture not one but two wedding days for us due to the pandemic. With each one we were continually impressed by her incredible talent. The photos were absolutely increditble and we will cherish them forever. They far exceeded anything we could have imagined."

"Sarah was so easy to work and so much fun"

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