Bold and Bright Wedding Photography in Cleveland, Ohio

Once you have updated your website, you’ve updated your blog you have done some networking, it’s a great time to send some of that work to your favorite vendors. I recommend creating some smaller galleries to highlight each vendor and give that to your favorite vendors’ ones you would love to work with again. I […]

So today I’ve been pretty quiet on social media I took today to basically unplug myself from all of the different social media platforms because my little bitty turned 2 years old today I feel like in the last year she has changed and grown and learned so many different things and really stepped into […]

Cleveland wedding photographer mothers open letter to her two year old daughter

So you read last week’s first part of this three-part series and now you are ready to dive into the next four things you should be doing in your off-season… oh you missed last week no problem hop back to it here and catch up on all the goodies before diving in below. I’ve got […]

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Award-winning Wedding Photographer located Cleveland, Ohio.

MEET Sarah Renee

What do I do during my slow season – Part One

Cleveland Wedding Photographers

So this one is a doozy but in a good way… LOTS of great info so we are breaking it down into a three-part series over the next 3 weeks! 

What do I do during my off-season? How should I be marketing my business and how am I attracting my ideal couples, in this slower period?

It’s a great question to ask I’m going to answer for you all today. Below are just some of the things I try to make sure I am focusing on in my off-season. I would totally recommend you try to incorporate added these into your off-season plans to really dive into and grow your business. 

Reflect, Re-evaluate and Adjust

After being in business now for almost 10 years one of the things I have learned is despite how it sounds my off-season is actually one of my busiest times of the year. There really is no such thing as a slow season. While I don’t have as many weddings or sessions on my calendar or schedule, I am spending a lot more time educating myself and planning out with the rest of the year is going to look like. This time is where I am taking care of things on the business end, the not so fun, not so creative part of my business that needs to get done. All the things I may not have had time to do during my busy shooting season. The off-season for me is time to take a moment and reflect back on my year and to really look into what I can do to improve and grow my business. It is also a time to take a little breather. This time is meant to dive in deep, stop and figure out what’s been working in my business and what hasn’t been working and what needs a little bit more attention. This is the part that is the hardest. No one wants to look at their business and see any parts that are failing but it is one of the best things you can do. Address them and make adjustments. 

First up is on my to-do list and the one thing I’m doing during my off-season that I highly recommend you also be doing in your offseason is focus on marketing!

Marketing

What does that mean? Why should I focus on Marketing? How do I even do this? 

Now, you should always be marketing yourself but the off-season is a particularly good time because you just simply have more time.  More time to dive in and focus on your marketing. A few ways that I go ahead and market myself is working on Blogging. Now I know Blogging sounds like a daunting task but I have a hack for you I am going to mention below to speed up the blogging process. 

What should you blog first? 

I first start by blogging any shoot that I may not have had time to blog earlier in the year. You know when  I was having back-to-back weddings. (Which I won’t lie, happens a lot). I go back through my archives and I make sure that I take some time to blog these images while taking Special Care to tag vendors and let them know. Which in turn gives me the potential of being reposted by each of those vendors. Which helps build our rapport with the other vendors. 

What is this HACK, please tell me? Google Docs has a built-in feature that allows you to talk and it will transcribe it to text. It’s how I made this blog post. Now keep in mind, it’s not perfect and you will need to format and correct some things but it makes writing my posts so much easier.


So we started off with a few of the easier things on the list… slow and steady right!?! But that was just the beginning of what I have in store for you. Next Wednesday’s blog post is jam-packed with 4 more things to do during your slower season.

So this one is a doozy but in a good way… LOTS of great info so we are breaking it down into a three-part series over the next 3 weeks!  What do I do during my off-season? How should I be marketing my business and how am I attracting my ideal couples, in this slower […]

What do I do during my slow season – Part One

Cleveland Wedding Photographers

Ashley and Jacob

Sarah recently shot our Colorado wedding and all I can say is AMAZING. She captured our day perfectly and has provided us memories that will last a lifetime. Sarah really helped make our day stress free and also helped me to feel calm and collected anytime I started to worry about something. She was so easy to work with, she was personable, fun, and really made the day an exciting one. You can tell she is experienced by her efficiency and the direction she gives when taking the pictures. The photos are absolutely GORGEOUS!

"Sarah really helped make our day stress free"

Denise and Jared

Sarah is hands down the best! Our engagement pictures turned out breathtaking, and our wedding pictures will not disappoint either! Sarah was super responsive, attentive, and easy to work with! Sarah is so easy to trust. She knows her sh!t and is extremely talented! I never doubted anything she has done, said, or recommended. Dale was also at our wedding and between the two of them, our bridal party had the time of their lives! Thank you for making our day the best day!

"Our wedding photos turned out breathtaking"

Angela and Jon

"Sarah took the photos for our Key Largo wedding. She was scheduled to do our wedding in Cleveland but when Covid hit we had to make other plans. She worked with us to ensure we had the wedding of our dreams on the beach in the keys. Our photos turned out gorgeous even with the Florida heat of July. She made the day fun and memorable"

"Our photos were absolutely stunning."

Erin and Tyler

"Sarah was able to beautifully capture not one but two wedding days for us due to the pandemic. With each one we were continually impressed by her incredible talent. The photos were absolutely increditble and we will cherish them forever. They far exceeded anything we could have imagined."

"Sarah was so easy to work and so much fun"

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